The Person Behind the Work

Sharing the journey, philosophy, and creative process behind the brands I build and support.

I’m Lyra Tabalong, a Brand Identity Designer and Creative Lead currently based in Japan.

My work sits at the intersection of identity, strategy, and execution. I’m drawn to projects that need structure, not just visuals, where ideas exist but need to be shaped into something cohesive, intentional, and
built to last.

I design brands as systems. Not just how they look, but how they communicate, behave, and stay consistent across digital and content over time.

A core part of my work is simplifying, removing noise, and creating clarity. I build structures that make brands easier to manage, easier to scale, and easier to understand.

Studio Artisan Sky is where this thinking extends into client work. This space reflects my process, approach, and direction as both a designer and strategist.

If you’re building something,
I’d love to be part of it.

CORE SKILLS

Brand Identity & Systems
Brand Strategy & Direction
Creative Direction
Social Media & Content Systems
Website Design (UX/UI-informed)

TOOLS
Adobe Creative Suite, Notion, Figma, Canva, Squarespace, Shopify

Creative Work & Quiet Thoughts