HeyKuya PH — Rebrand & App Experience Redesign
Project Type: Brand Identity, App UI, Marketing Assets
Role: Creative Direction, Branding, App Design, Collateral Design
Year: 2016
Industry: Concierge App / Lifestyle Service
OVERVIEW
HeyKuya PH is a concierge service app designed to help users with everyday tasks and lifestyle needs.
This project focused on developing a refreshed brand identity, supporting marketing materials, and redesigning key app screens to create a more engaging and user-friendly experience.
The goal was to present HeyKuya as a reliable, modern, and approachable service for a younger, lifestyle-driven audience.
THE CHALLENGE
The existing brand lacked a clear and consistent identity that could effectively communicate its value and usability.
The app experience also needed improvement to better align with user expectations, particularly in terms of clarity, navigation, and overall visual appeal.
OLD BRANDING
UPDATED BRANDING
THE GOAL
To create a cohesive brand and app experience that:
Feels modern, approachable, and easy to understand
Communicates convenience and reliability
Appeals to a younger, lifestyle-focused audience
Works consistently across app and marketing materials
SCOPE OF WORK
What I worked on:
Brand identity refresh
Visual direction
Marketing collateral design
Promotional materials
App interface mockups
Campaign support visuals
Creative direction aligned with the proposed marketing strategy
DESIGN DIRECTION
The visual direction focused on making the brand feel friendly, accessible, and easy to engage with.
Rather than overcomplicating the interface or visuals, the approach prioritized clarity, simplicity, and usability. The goal was to ensure users could quickly understand the app’s purpose while feeling comfortable interacting with it.
Visual Applications
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Visual Applications *
PROCESS
The project began with understanding the target audience and how they interact with service-based apps.
From there, a refreshed visual direction was developed and applied across both the app interface and marketing materials, ensuring consistency across all touchpoints.
THE OUTCOME
The final result is a more cohesive and approachable brand with an improved app experience.
The updated direction helps position HeyKuya PH as a practical and user-friendly service, supported by a clearer visual identity and more engaging marketing materials.
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