JACK PH (Junior Academy for Coding Knowledge) — Brand Refresh & Visual System Study

Project Type: Brand Identity, Visual System, Marketing Assets
Role: Creative Direction, Branding, Visual Design
Year: 2019
Industry: Education / Coding for Kids

OVERVIEW

JACK PH (Junior Academy for Coding Knowledge) is an educational institution focused on equipping young students with foundational coding skills and digital literacy.

This project is a conceptual rebrand study exploring how the brand could be refined to better reflect its mission of empowering young innovators through technology and hands-on learning.

The focus was on strengthening visual consistency and creating a more cohesive system across brand

THE CHALLENGE

While JACK PH has a strong mission and clear educational value, its visual identity had opportunities for improvement in terms of consistency and scalability.

The existing assets lacked a unified system that could support different touchpoints while maintaining a clear and recognizable brand presence.

THE GOAL

To explore a refined visual direction that:

  • Strengthens brand consistency across materials

  • Better reflects innovation, learning, and creativity

  • Feels engaging and approachable for a younger audience

  • Provides a clearer system for future brand applications

SCOPE OF WORK

What I worked on:

  • Brand refresh exploration (based on existing identity)

  • Visual system development

  • Recreated brand assets for consistency

  • Brand guidelines for usage and alignment

  • Sample marketing and communication materials

DESIGN DIRECTION

The visual direction focused on balancing education and creativity.

The goal was to maintain the brand’s existing foundation while introducing a more structured and cohesive system. The approach aimed to make the brand feel more engaging for students while still maintaining clarity and usability across different materials.

Visual Applications

*

Visual Applications *

o1.png
7.png
10.png
f1.png
15.png
16.png
b1.png
certif.png
flyer.png

PROCESS

The project started by reviewing JACK PH’s existing identity, including its logo, colors, and current materials.

From there, I explored ways to improve consistency and usability by creating a more structured visual system. The refined direction was then applied across sample assets to demonstrate how the brand could scale across different touchpoints.

THE OUTCOME

The result is a more cohesive and structured visual system that better supports JACK PH’s mission as an educational institution.

This study demonstrates how the brand can evolve while maintaining its core identity, providing a stronger foundation for future materials and communication.

Looking to refine your brand with clarity and structure?
View Studio Artisan Sky →

See Previous Works

  • AUVEE Atelier — Brand Identity, Social Media & Shopify Web Design

    View Project

  • ReadyMaid Cleaning Services — Brand Identity, Social Media & Marketing Collaterals

    View Project

  • HeyKuya PH — Rebrand & App Experience Redesign

    View Project
Previous

HeyKuyaPH